Genesis looks set to usher in a new era, with the 2023 GV60 model offering the world’s first face recognition technology for keyless entry, alongside other updates.

Owned by the Hyundai Group, Genesis has been operating in the UK since 2021. It’s consistently proven itself as one of the more innovative motor companies in the electric and hybrid vehicle market.

That status will only be cemented with the introduction of face recognition technology to the company’s GV60 model, the brand’s first dedicated electric SUV. Read on to find out more …

What can you expect from the 2023 Genesis GV60?

The 2023 Genesis GV60 will include face recognition technology as standard, alongside a host of industry-leading updates.

First launched in September 2021, Genesis’s ‘Face Connect’ technology will now be rolled out as standard across the GV60 in both the UK and Europe.

This new face recognition technology will allow customers to unlock, drive and lock their vehicle without the need for a key. Through use of a face recognition sensor and biometric data, the GV60 will recognise the driver’s face and allow them access to the car – even if the key isn’t present.

Drivers will need to set this process up through use of the Genesis Connected Services app. All information is securely stored via encrypted software in the vehicle – it’s never uploaded and stored remotely.

Drivers will simply need to walk up to the GV60 and look into a camera on the B-pillar. The GV60 will recognise authorised drivers’ faces, unlocking the vehicle via fingerprint sensor.

The technology effectively resembles that used in smartphones worldwide, and aims to make the driving process as seamless and stress-free as possible for drivers. Genesis also emphasises the convenience for users who enjoy outdoor activities like running and swimming, as car keys will no longer be necessary for vehicular access.

Other updates for the 2023 Genesis GV60 include a Digital Key, which unlocks the car via smartphone or a smart watch. Up to three additional drivers can have access to the vehicle via the Digital Key.

Other features include the Ergo Motion driver seat – which features a massage function as well as heated seats in both front and rear. This includes an electric, adjustable heated steering wheel. All-electric GV60s will also have a new Air Purification System, which detects the cabin’s air quality and adjusts according to dust concentration.

In the UK, the Genesis GV60 with face recognition technology will be available in Premium, Sport or Sport Plus versions. Customers can choose from a variety of colour and trim options as well as upgrade packages.

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