The Online Car Buying Revolution started around 13 years ago, when the first car was said to be sold on the internet in 1998.
The two main reasons for car buyers opting to buy a car online are; the lower prices available and convenience.
Online car prices are more transparent so tend to be lower and online sellers tend to provide thorough descriptions, so car buyers can make an informed choice from their home computer rather than going from showroom to showroom during the weekend.
There are other benefits, too, provided online customers are prepared to be flexible about the exact make, model and specification they want; there’s an immediacy to online prices and deals. Dealers selling online react more quickly to market conditions than those in a showroom, so prices can change more quickly and potential car buyers can snap up the best bargains.
Customers like being able to get a quote without having to speak to car salespeople, when browsing online, there is no pressure to buy. Contrast this with going to a showroom, if the customer doesn’t know what discount to ask for, they run the risk of not getting the best deal.
There is added protection available for online car sales…
Possibly as important as price is the little-known fact that if as a customer, a deal is completed online rather than in person, the sale is subject to the Distance Selling Regulations, giving customers a seven-day cooling off period after delivery in which they can reject the car and be entitled to a complete refund.
This is different from a showroom deal where dealers have no chance to change a customers mind. These regulations add an extra layer of protection if they buy a car unseen and it turns out to be not as described or as the customer expected.
The Distance Selling Regulations also gives customers the chance to cancel the deal within seven working days if there’s a sudden change in circumstances.
How Car Buyers should take care when buying online…
So, whilst buying a car online may look quick and easy, the same caveats apply as with any car sales transaction:
Customers should always check out the background of a seller thoroughly, they should take a look at how long the dealer has been trading for and how many cars they sell each month, if the customer is still unsure, they should try calling the dealer to speak to them to find out more.
However, now that a large proportion of the new and used cars up for sale are advertised online, the internet is definitely the most effective modern car-buying tool at a customer’s disposal.
Buying a car online provides a quick, convenient way for customers to do their pre-buying research and equip themselves with the information they need to get the best possible deal.
Before you buy online, why not access our sister brand and online valuation tool – Mike Brewer Buys Your Car to find out how much you should be paying.
My Car Credit have access to a large network of main UK dealers aptly named as ‘Our Trusted Dealers’ All dealers within this network are regularly vetted for their status with the Financial Conduct Authority (FCA) for their financial stability and their customer service standards. Thus ensuring our customers have access to the best choice of cars and the best car buying experience.
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